Retail and fashion brand experts
We all know it: the Web commodifies the customer shopping experience. Nevertheless, the sheer convenience and unlimited access provided by online shopping continues to draw a greater portion of her spend. So how can mall specialty retailers draw her back into stores, where they’ve deployed the vast majority of their assets? Mōd proposes the following five strategies:
After twenty years focused on retail strategy, I took a two-year hiatus in an attempt to make my Internet riches with a software start-up. When I returned to consulting in late 2012 (alas, sans riches), I returned to a significantly changed retail landscape. The Internet was certainly important in 2010, but not nearly as integral. Well into the late ‘00s, stores always mattered more. Today, few retail decisions are made without consideration of digital. And for most retailers, digital is their fastest growing and most profitable channel, for both marketing and transactions.
Digital has altered both supply and demand Continue reading “Retail Strategy in the Digital Age”
2013 was an inflection point for U.S. mall retailing. The economy warily emerged from its Great Recession doldrums, share prices reclaimed record highs, and online retail ascended to become mall retail’s equal partner (in influence if not in transactions).